Braun’s Books

If you’ve followed along with Braun and my love story over on Instagram, or really any of the posts about him, I often mention how much I admire who he is as a person.

Braun is on a constant mission to be better.

Not just for himself. Braun works hard to develop his mind, his heart, his attitude, work ethic, goal setting…you name it, he works on it.

He’s the type of guy who says things like “Positive Mental Attitude” or “Decide To Like It” and he totally means it! Not in a sarcastic way. But in a heartfelt, you-can-do-better, life-is-what-you-make-it type of way.

He goes to the gym to work on his physical strength. Church to work on his spirit. And books to develop his mind. When I asked him how he chooses books and why these specific ones, he had this to say:

“I focus on books that can help me in my relationships, with my work and leadership skills, with sales, and self-help or becoming a better me. While each book has its own dynamic, they mostly fall into these four categories.


• • •

These books have helped shape my outlook and personal journey. I want to be a better person, husband, father, son, brother, uncle, leader, employee, teammate…in all areas. And I show the people in my life that I care for them by constantly working on myself.”

And when you take a look at the list below, don’t get scared! Yes, there are 25, but read through why he likes each and start small. Choose 1 or 2 to start within the areas you feel you need a little inspiration!


• • •

Braun's Books
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
Harvard Business Review
They've done the work for you! Here are top 10 most important Harvard Business Review articles to help you maximize yourself. HBR's 10 Must Reads on Managing Yourself will inspire you to: • Stay engaged throughout your 50+-year work life • Tap into your deepest values • Solicit candid feedback • Replenish physical and mental energy • Balance work, home, community, and self • Spread positive energy throughout your organization • Rebound from tough times • Decrease distractibility and frenzy • Delegate and develop employees' initiative
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Hbr's 10 Must Reads on Mental Toughness
Harvard Business Review
Another good one from HBD - this book will inspire you to: • Thrive on pressure like an Olympic athlete • Manage and overcome negative emotions by acknowledging them • Plan short-term goals to achieve long-term aspirations • Surround yourself with the people who will push you the hardest • Use challenges to become a better leader • Use creativity to move past trauma • Understand the tools your mind uses to recover from setbacks
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The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
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As a Man Thinketh: Original 1902 Edition
James Allen
As we think, so we become. This fundamental truth, which some have called "The Secret" or the "Law of Attraction," was clearly and convincingly argued for the first time in James Allen's masterpiece, As a Man Thinketh. Allen reveals how our thoughts shape our character and manifest themselves in our finances, health, appearance, and environment. The choice is yours: either master your thoughts and create the life you want; or remain mired in negativity, frustration, and failure.
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Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life
Spencer Johnson
In this book, you're going to meet Hem and Haw, and Sniff and Scurry - you may even identify with one of them. A timeless business classic, Who Moved My Cheese? uses a simple parable to reveal profound truths about dealing with change so that you can enjoy less stress and more success in your work and in your life.
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First Things First
Stephen R. Covey
Drawing on the principles of The 7 Habits of Highly Effective People, this revolutionary guide to time management espouses a balanced life based on genuine relationships and the principles of effectiveness and leadership.
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7 Habits of Highly Effective People
Stephen R. Covey
Named the #1 Most Influential Business Book of the Twentieth Century. This book really is fantastic! In fact, I think many charter schools have adopted the 7 habits mentioned in this book as their mission statement. Worth picking up!
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Extreme Ownership: How U.S. Navy SEALs Lead and Win
Jocko Willink & Leif Babin
Written by 2 former Navy SEALs, Extreme Ownership teaches the toughest leadership lessons that SEALs are forced to learn when everything is at stake! Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.
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The 10X Rule: The Only Difference Between Success and Failure
Grant Cardone
While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also known as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.
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The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8am)
Hal Elrod
You're probably going to learn more about yourself reading this book than any other. You're also going to learn what SAVERS means. As Robert Kiyosaki says, "Going through SAVERS every morning is like pumping rocket fuel into my body, mind, and spirit... before I start my day, every day." And I couldn't agree more!
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How To Win Friends and Influence People
Dale Carnegie
One of the oldest books on being a better person and learning to serve, this book has transformed the way I work with and live with everyone I come in contact with!
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Winners Never Cheat: Even in Difficult Times
Jon M. Huntsman
Above all, integrity is the cornerstone of winning. In today's world, most people cheat, cut corners, tell lies, and sometimes, we may feel the need to do the same to keep up or even get ahead. Jon M.Huntsman built a $12 billion company from scratch, the old-fashioned way: with integrity. There were short-term costs and difficult decisions. There were tough times. Times just like today. But ultimately, leading with integrity wasn't just personally right for Huntsman, it also proved to be the best business strategy.
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The Compound Effect
Darren Hardy
Darren Hardy is a straight shooter. He doesn't believe in gimmicks, hyperbole, or magic bullets. In The Compound Effect, Hardy lays out a step-by-step operating system that is easy to use, trackable, and will help you succeed both personally and professionally!
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Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
Jordan Belfort
The guy definitely has a reputation - and it's not very good. But there's no denying that he's got a gift and proven system for helping anyone develop the skills to become a sales-closing, money-earning rockstar! If you're in sales, run a team, or just want to improve your game - this is a must read!
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The Psychology Of Selling: How To Sell More, Easier, and Faster Than you Ever Thought Possible
Brian Tracy
Another great one if you are in sales or manage a team. The two biggest takeaways are how to eliminate the fear of rejection and how to build unshakeable self-confidence. Two things that would help most people!
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Make Your Bed: Little Things That Can Change Your Life...And Maybe the World
William H. McRaven
Another book from a Navy SEAL (makes you think they learn a thing or two during their training and career, right?). Based off of a commencement speech he gave, McRaven outlines the 10 principles he learned that helped him overcome challenges in his career AND his life. Starting with making his bed. Sounds simple enough, but this book has changed the way I think and act. Great read!
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The Closer’s Survival Guide
Grant Cardone
Maybe you're great at walking the walk and talking the talk, but when it comes to asking for the sale, you somehow walk away empty handed. This book comes with over 120 Closes including 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book. Great book for you and your team!
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Go for No! Yes is the Destination, No is How You Get There
Richard Fenton
This method of living life and selling seems backward but the one thing you can take away from a no is how NOT to do something. Go For No take away all inhibitions - you're going for a no anyway! Why not try something crazy?
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The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling
Brian Tracy
As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. In The Art of Closing the Sale readers will learn to build value by focusing on benefits and solutions, lower perceived risk by emphasizing guarantees and assurances answer any objection, and bring a sales conversation to a natural and easy conclusion by using some of the best questions ever discovered!
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The Leadership Playbook: Creating a Coaching Culture to Build Winning Business Teams
Nathan Jamail
Being a leader isn't just about the title and bossing people around. One thing I've learned about leading a team is that it's my duty to support them on every front. I have to foster my team's beliefs in the culture of the company we're working for, resolve issues proactively, and focusing on gratitude, positivity, and recognition. And you've got to do this while holding your team and individuals accountable AND looking for new talent - man, sounds like a lot! But this book makes sense, and will help you become the leader you want to be!
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Sell Or Be Sold: How To Get Your Way in Business and in Life
Grant Cardone
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.
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Leadership and Self-Deception: Getting Out of the Box
The Arbinger Institute
Reader BEWARE! Reading this book exposes the fascinating ways that we can blind ourselves to our true motivations and unwittingly sabotage the effectiveness of our own efforts to achieve success and increase happiness, and how to tap into an innate ability that dramatically improves both your results and relationships!
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The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
John C. Maxwell
John C. Maxwell is the type of guy you listen to. Plus, he tells the best stories. Learning through the example of others is a great way to grab hold of valuable lessons and apply them to your life. This book is a great read!
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The Five Dysfunctions of a Team: A Leadership Fable
Patrick Lencioni
Like Who Moved My Cheese, this book's lessons are taught through the story of Kathryn Petersen, Decision Tech's CEO. Through her, you'll learn about powerful models and actionable steps that can be used to overcome common hurdles and build a cohesive and effective team!
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Shoe Dog: A Memoir by the Creator of Nike
Phil Knight
One thing that fascinates me are those individuals who build something great from nothing or have the ability to take something established and grow it beyond measure. I strive to do this each and every day. And if growth isn't your thing, then you just get to read a really great book about a guy who makes a killer pair of shoes.
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